The new Korean BBQ Spam is now available exclusively online at Walmart.com and Spam.com. This exciting new flavor showcases a unique blend of ingredients, including savory soy sauce, aromatic garlic, zesty ginger, smoky paprika, and nutty sesame. The star of this flavorful fusion is the gochujang paste—a Korean fermented red chili paste known for its robust spice and well-balanced sweetness. This delightful kick elevates the classic Spam, making it a must-try for anyone seeking bold and savory culinary adventures. Discover the innovative twist of Korean BBQ Spam and transform your meals with its irresistible taste.
Since the Korean War, SPAM products have become a staple in global Korean customs. From its integration into traditional dishes like Budae Jjigae (army stew) to unique gifts during Korea’s Chuseok celebrations, the SPAM brand’s taste of comfort and symbol of resilience has made it a piece of Korean heritage that is celebrated around the world.
“SPAM Korean BBQ Flavored is a nod to the relationship the SPAM brand has to Korean food culture and the ongoing celebration of global tastes,” said Jennesa Kinscher, senior brand manager for the SPAM brand. “This new variety not only satisfies the comfort and nostalgia our current fans crave, but it also attracts new fans who are eager to try the sweet and zesty flavors that the Korean BBQ dish and experience offers.”
To celebrate the SPAM brand’s latest flavor sensation, Esther Choi — New York City Chef of môkbar and Ms Yoo, TV Host, entrepreneur and loyal SPAM fan — has teamed up with the brand to help launch SPAM Korean BBQ Flavored and has ushered in the new variety to level up some of her signature dishes.
“Korean BBQ and the SPAM brand are both food and cultural experiences that are best enjoyed together, making this flavor team-up the perfect pairing,” Choi said. “With a combo of sweet, salty and spice in this new variety, I suggest bringing the extra sizzle to mealtime by grilling it and pairing it with some kimchi.”