Drawing inspiration from Icelandic Midsummer traditions, Domino’s has introduced a unique and minimalist creation: the ‘Naked Pizza.’ This limited-edition pizza is topped with just a single basil leaf, embodying simplicity and boldness. The Naked Pizza pays homage to the ancient practice of rolling naked in dew-soaked grass, a ritual believed to purify the body and prevent illness. With this special offering, Domino’s invites you to experience a slice of tradition and simplicity.
Domino’s concept for the Naked Pizza developed in parallel with the excitement for Jónsmessa and its nude traditions. It quickly became clear that this was the perfect match—an ideal fusion of simplicity and tradition. The Naked Pizza aligns seamlessly with the essence of Jónsmessa, providing a modern culinary tribute to age-old customs. This unique creation celebrates the festival’s spirit, skillfully blending ancient rituals with contemporary cuisine in a refreshingly innovative way. By honoring tradition through simplicity, the Naked Pizza encapsulates the true essence of Jónsmessa, bringing a taste of history to the modern table.