There is always somebody out there trying to break the GUINNESS WORLD RECORDS for something or another. Two unlikely bedfellows, Airrack & Pizza Hut set out to create the world’s largest pizza ever. The cross-brand promotion helped introduce Pizza Hut’s iconic fan-favorite pizza “The Big New Yorker”, and at the same time, helped Airrack hit 10 million subscribers. I hope all that pizza does not go to waste. That would be a shame.
Airrack, a popular content creator and YouTube star, and Pizza Hut teamed up to break the GUINNESS WORLD RECORDS title for the World’s Largest Pizza on January 18 in Los Angeles, CA. Together, they set the record to celebrate both the return of Pizza Hut’s iconic fan-favorite pizza, ‘The Big New Yorker,’ as well as Airrack hitting 10 million subscribers. Following its creation, the pizza from World’s Largest Pizza was donated to several charities in Los Angeles.
Last week, Pizza Hut announced “The Big New Yorker,” a New York-style pizza from the 1990s, will be returning to menus at participating restaurants nationwide on February 1 for the first time in 24 years after longstanding popular demand. The Big New Yorker is inspired by the spirit of New York with an XL 16″ pizza featuring six oversized, foldable slices with a crispy crust and bold flavors including sweet marinara sauce and Parmesan oregano seasoning on top just like you would get at an authentic New York pizzeria.
The World’s Largest Pizza, which featured a Big New Yorker pizza recipe, had a surface area of nearly 14,000 square feet (13,990 to be exact). To break the record, the World’s Largest Pizza was made of approximately 13,653 pounds of dough, 4,948 pounds of sweet marinara sauce, over 8,800 pounds of cheese and roughly 630,496 regular and cupped pepperoni. The pizza was fully assembled, topped and then baked in pieces on-site at the Los Angeles Convention Center.
“Our customers have been begging us to bring back the Big New Yorker for more than two decades, so we knew we had to do something big,” said David Graves, President of Pizza Hut. “That’s why we’re setting this GUINNESS WORLD RECORDS title with Airrack and fans to celebrate the return of this iconic pizza.”
The Big New Yorker pizza will be available at participating Pizza Hut restaurants nationwide for a limited time only.
Fun Fact: Frank and Dan Carney named their restaurant “Pizza Hut” because there was only room for nine letters on the sign outside the building the brothers rented for their first location. The first Pizza Hut opened in 1958 in Wichita, Kansas. There are now more than 15,000 locations in 90 countries.